Street Ready to me is the embodiment of a young and energetic India looking to break away from the old stereotypes associated with men and establish an ideal representation of who the modern-day man actually is. The core message of the campaign вЂњMy style is my pehchaanвЂќ is a callout to IndiaвЂ™s street culture and to modern men who believe in expressing themselves through their style!ДЄ big sneakerhead himself, Siddhant says, вЂњI have been a sneaker aficionado for as long as I can remember, and I am stoked to be a part of this launch. With a catchy jingle, this video showcases Siddhant gliding through the day freely - making him street-ready. He not only loves sneakers but also expresses his true identity with his personalized style, both on and off-screen!Д¬heck out this uber-cool campaign video here: To actually give it new meaning and a twist, our favourite 'Gully boy' Siddhant Chaturvedi became the face of this campaign. Keeping this and the cutting-edge trends in mind, Skechers launched their street-ready collection that is here to change stereotyped power dressing for men everywhere.

From runways to even weddings, it has not only redefined style for men but is also changing the perception of what modern-day men should dress like. Athletic, Hip, Outdoorsy, and Stylish- sneakers have become a fashion staple that's now being spotted everywhere.

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